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Armani Exchange (A|X) is the youthful, fashion-forward label of the Giorgio Armani house, designed for dynamic people who love casual, pop, sporty and street style trends.

Launched in 1991 in the United States with the first flagship store in SoHo, New York, Armani Exchange was created to offer casual, versatile, and affordable fashion, while preserving the elegance of the Armani DNA.

It embodies a cultural exchange between Milan, where Armani built his career, and New York, the city where the brand was born.

Key differences with other Armani lines:
Street-chic style with a youthful and dynamic approach.
Collections with minimal designs, from timeless monochrome pieces to bold color-blocking looks.
More affordable price range compared to other Armani brands.
A strong international presence, with availability in many countries worldwide.

Armani Exchange Bags Collection
Elegant, minimal and versatile, A|X bags are designed for every occasion: from casual jeans to business suits or evening dresses.

Shopper bags
Handbags
Backpacks
Crossbody bags

Available colors: classic black, white, nude ochre, raspberry, light blue.

Men’s Bags: Functional and stylish backpacks in technical fabric or eco-leather, in elegant shades of navy and black.
Women’s Bags: Trendy reversible shoppers, colorful small backpacks with logo medallion, and chic crossbody clutches with all-over logo.

"In 1991 I had an intuition, and I called it AX... a line of easy fashion, at accessible prices, inspired by street style. This idea continues today in clothing and accessories that follow the fast rhythm of the street, faithful to spontaneity and energy – part of the Armani DNA."
– Giorgio Armani