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FASHION BRANDS - TOD'S

04-OCT-2015


The new arrivals of designer women's & men's bags

BRIC'S

Armani Exchange

BRIC'S BY

ERMANNO Ermanno Scervino

Cromia

Fashion brand is like a wine, when it it’s old, when it has a rich story with myths and secret production technology, so it is more valuable and desirable than others.
The history of «Tod's»  brand began nearly a century ago in the Italian region of Marche. It is a family business,  like all true values.  The shoemaker  Filippo della Valle founded  a small shoe repair shop in 1920-s, it was a beginning. In 1940-s his son Dorino expanded this production to industrial scales, and in the 70s Dorino was replaced by Diego della Valle, thanks him the brand has became world fame.
Every  luxury brand has some things, that brought them  popularity and recognition: Louis Vuitton - stylish plaid cloth, which depicts the logo «LV», Hermes - prestigious accessories for riding, Dior - perfume and handbag Lady Dior, when it comes to «Tod's "it is hard to forget about  the legendary moccasins" Gommino ".
The first "Gommino" were issued in 1978 and were set up based on the shoes for racing drivers,  the outsole was covered with special spikes for convenience while driving. Since then, 133 spikes on loafers - business card of this brand.


Nowadays «Tod's» continues to produce in each of  it’s collection updated  loafers  "Gommino", which keep the same elegance, comfort, quality and form,  without changing their traditions. 

From season to season  «Tod's» varies color, material and processing of products, but  beloved classic forms and religious spikes remain the same.


One of the first fans of «Tod's»  brand was  an incomparable Princess Diana, which sense of style and English restraint were  reflected in the collections of  Italian brand. On the crest of success the company began to expand its product range, producing gorgeous collection of bags and belts. The name of the famous bag  “D-bag”  was  a tribute to the late Lady D.



(Princess Diana often used the D-bag and moccasins "Gommino" in a gentle casual image)

Interestingly, that  the  Duchess of Cambridge,  Catherine Elizabeth Middleton continues the love of the British royal family to this Italian brand. Kate is  called “the second Diana”,  because of  her  sense of style, she  has became a fashion icon for women all over the world. The perfect combination of classic elegance and convenience.


(Casual image of  Duchess Kate perfectly complements by  updated Tod's D-bag)

Tod's brand is loved by many celebrities, this fact  proves the relevance and quality of the brand. And this love is mutual! In 2009, Tod's has released a new work of art - G-bag, the actress Gwyneth Paltrow  was a face of an advertising campaign. Spacious and stylish G-bag instantly became a bestseller among ordinary customers (with the purchasing power of $ 825), and stars.




G-bag was appreciated by actress Kate Winslet, Julia Roberts, Halle Berry and wife of French President Carla Bruni-Sarkozy. Katherine Heigl and Freida Pinto wanted bright colors and patent leather - in a wide range of Tod's, you can find everything.
In 2012, an actress Anne Hathaway  became a face of  Tod's campaign , she is a big fan of this Italian brand. The trendy autumn-winter collection  were presented  by brand-style of  femme fatale , in the spring and summer season  image became a soft, light and feminine. Anne shared her impressions about the collections: "These bags will never let you fail. Over time, they don’t become older, they only get better, as well as a woman. "


Indeed, the classic is always trendy, especially when  it  is combined with the quality and convenience. Tod's able to combine these properties ,complementing their uniqueness and style, each year to keep pace with fashion trends, adhering to the traditional brevity.
And do not forget: "The important thing is not what it is outside, but what is on  lining. The freer  the man -the easier he  is dressed. "

 



* Our blog air-fashion.com is not an official news agency in accordance with Italian (EU) law 62/2011. If the published news or images violate any copyright, just write to us and they will be removed immediately.



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