Fashion brand is like a wine, when it it’s old, when it has a rich story with myths and secret production technology, so it is more valuable and desirable than others.
The history of «Tod's» brand began nearly a century ago in the Italian region of Marche. It is a family business, like all true values. The shoemaker Filippo della Valle founded a small shoe repair shop in 1920-s, it was a beginning. In 1940-s his son Dorino expanded this production to industrial scales, and in the 70s Dorino was replaced by Diego della Valle, thanks him the brand has became world fame.
Every luxury brand has some things, that brought them popularity and recognition: Louis Vuitton - stylish plaid cloth, which depicts the logo «LV», Hermes - prestigious accessories for riding, Dior - perfume and handbag Lady Dior, when it comes to «Tod's "it is hard to forget about the legendary moccasins" Gommino ".
The first "Gommino" were issued in 1978 and were set up based on the shoes for racing drivers, the outsole was covered with special spikes for convenience while driving. Since then, 133 spikes on loafers - business card of this brand.
Nowadays «Tod's» continues to produce in each of it’s collection updated loafers "Gommino", which keep the same elegance, comfort, quality and form, without changing their traditions.
From season to season «Tod's» varies color, material and processing of products, but beloved classic forms and religious spikes remain the same.
One of the first fans of «Tod's» brand was an incomparable Princess Diana, which sense of style and English restraint were reflected in the collections of Italian brand. On the crest of success the company began to expand its product range, producing gorgeous collection of bags and belts. The name of the famous bag “D-bag” was a tribute to the late Lady D.
(Princess Diana often used the D-bag and moccasins "Gommino" in a gentle casual image)
Interestingly, that the Duchess of Cambridge, Catherine Elizabeth Middleton continues the love of the British royal family to this Italian brand. Kate is called “the second Diana”, because of her sense of style, she has became a fashion icon for women all over the world. The perfect combination of classic elegance and convenience.
(Casual image of Duchess Kate perfectly complements by updated Tod's D-bag)
Tod's brand is loved by many celebrities, this fact proves the relevance and quality of the brand. And this love is mutual! In 2009, Tod's has released a new work of art - G-bag, the actress Gwyneth Paltrow was a face of an advertising campaign. Spacious and stylish G-bag instantly became a bestseller among ordinary customers (with the purchasing power of $ 825), and stars.
G-bag was appreciated by actress Kate Winslet, Julia Roberts, Halle Berry and wife of French President Carla Bruni-Sarkozy. Katherine Heigl and Freida Pinto wanted bright colors and patent leather - in a wide range of Tod's, you can find everything.
In 2012, an actress Anne Hathaway became a face of Tod's campaign , she is a big fan of this Italian brand. The trendy autumn-winter collection were presented by brand-style of femme fatale , in the spring and summer season image became a soft, light and feminine. Anne shared her impressions about the collections: "These bags will never let you fail. Over time, they don’t become older, they only get better, as well as a woman. "
Indeed, the classic is always trendy, especially when it is combined with the quality and convenience. Tod's able to combine these properties ,complementing their uniqueness and style, each year to keep pace with fashion trends, adhering to the traditional brevity.
And do not forget: "The important thing is not what it is outside, but what is on lining. The freer the man -the easier he is dressed. "
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