All offered Brands

Let's relax with the colors of the fashion bags and the creativity of Massimo Braccialini, the son of the famous artistic bag's designer Carla Braccialini, "Knight of Labour" (title given to honorary citizens of Italy). Carla Cecconi-Braccialini was one of the most beloved stylists in the history of Italian bags, her themed bags have become collector's items. The story begins in 1954 when young artist Carla Braccialini opened an artisan workshop for applying fantasy decoration to bags and accessories. Gradually the company transformed into a small bag factory. In the 1970s a talented model maker Piero Balloni and Carla Braccialini's older sons - Riccardo and Massimo - joined the company, both of whom were learning to cut and sew prototypes of bags under the orders of "this surly craftsman, and with a direct gaze, earn the respect of Piero".

 

In April 2014 Carla Braccialini celebrated 60 years of activity at the Marino Marini Museum in Florence, with an exhibition of her best bags called "The Enchanted Garden". This exhibition was the synthesis of Carla Braccialini's great work and the end of her career as a stylist in the fashion world.

Now the family traditions passes to Massimo with his new M★BRC brand, which plays with colors and shapes of handbags, that conquers the hearts of women who enjoy expressing their personality and love for fashion in the bag. Massimo offers his own style - bolder and with practical shapes and strong colors, inspired by the 1960-1970 years.